AFP confirms viral Haaland reflection video is AI deepfake
Millions fooled by face-swapped Chinese comedy skit during World Cup
AFP Fact Check has debunked a widely circulated video purporting to show Norwegian footballer Erling Haaland becoming startled after seeing his reflection in a restaurant mirror. The clip, which gained millions of views during the 2026 FIFA World Cup, was shared as a genuine candid moment of the Manchester City striker. However, investigation revealed the footage is an AI-manipulated deepfake, created by swapping the face of a Chinese comedian onto the body of a performer in a scripted comedy skit.
The original video was traced to Douyin account of creator “Xiao Si,” published June 15, 2026. The creator confirmed the footage was his and said he was unaware of the altered version. Hive Moderation's forensic analysis found a high probability that facial features were digitally synthesized. This case highlights the ease with which AI can transform innocent content into convincing misinformation targeting public figures, especially during major events like the World Cup.
- The viral 'Haaland reflection' video is an AI face-swap from a Chinese comedy sketch on Douyin
- Forensic analysis by Hive Moderation confirmed high probability of digital facial synthesis
- Original creator Xiao Si confirmed the footage was his and published June 15, 2026
Why It Matters
This deepfake shows how AI can weaponize celebrity popularity and major events to spread convincing misinformation.