Meta AI now chats privately in Threads DMs globally
Ask Meta AI anything directly in your private Threads messages, no app switching required.
Meta announced Monday that its Meta AI chatbot is expanding into Threads' direct messages, rolling out globally starting today. This gives Threads users a private space to interact with the AI assistant, whereas before they could only engage with Meta AI in public posts (similar to how Grok works on X). The move deepens Meta's AI integration across its social apps, positioning Threads as a one-stop destination for information and recommendations without leaving the app.
Within Threads DMs, users can now share posts, images, links, and videos directly with Meta AI and ask follow-up questions for deeper context. This mirrors the functionality already available on Facebook, Instagram, and WhatsApp. By embedding Meta AI into private conversations, Meta hopes to reduce reliance on third-party chatbots like OpenAI’s ChatGPT or Google Gemini. The company is also still testing public-feed AI responses in select markets and gathering feedback before a wider rollout. Users who prefer fewer AI interactions can mute @meta.ai or use “Not interested” on AI posts.
- Meta AI is now available inside Threads DMs globally, enabling private text-based conversations with the chatbot.
- Users can share Threads posts, images, links, and videos with Meta AI and ask follow-up questions.
- Meta aims to keep users in its ecosystem by offering an integrated AI assistant, reducing use of external tools like ChatGPT or Gemini.
Why It Matters
Meta locks users into Threads by embedding an AI assistant that reduces the need for external chatbots.