Spencer Pratt's AI-Generated 'Superhero' Mayoral Campaign Video Goes Viral in LA
AI-generated satire shows Pratt as Batman, opponents as villainous royals.
Spencer Pratt, a reality TV star from MTV's 'The Hills' and current independent candidate for Los Angeles mayor, has gone viral with an AI-generated campaign video. The spot, created by filmmaker Charles Curran, uses AI-generated imagery to portray Pratt as a Batman-like superhero rescuing citizens from a corrupt political elite. The villainous royals include incumbent Mayor Karen Bass (made up like the Joker), California Gov. Gavin Newsom (eating cake à la Marie Antoinette), former VP Kamala Harris (swigging vodka), and City Councilmember Nithya Raman (a puppet on strings). The video's crude language includes a line from Newsom about transgender migrants that ensures it will never air on TV.
The video has amassed over 4.1 million views and is being celebrated by conservative influencers as the future of political communication. Commentator Buck Sexton called it a game-changer, and former Florida Gov. Jeb Bush referred to it as 'maybe the best political ad of the year.' Notably, Pratt did not commission the video but simply reposted it, and it contains no information about his actual policy plans for Los Angeles. The video's success highlights the growing role of AI-generated content in political campaigns, leveraging spectacle and trolling over substantive debate, as the June 2 primary election approaches.
- Spencer Pratt's AI-generated campaign video has 4.1 million views on social media.
- The video uses AI to depict opponents (Bass, Newsom, Harris, Raman) as corrupt royals and Pratt as Batman.
- Conservative figures like Buck Sexton and Jeb Bush praise it, despite no policy substance.
Why It Matters
AI-generated political ads can go viral quickly, bypassing traditional media and focusing on spectacle over policy.