Startups & Funding

Karamo Brown’s AI Clone Will Give You a $14.99/Month Pep Talk — But Can It Replace the Real Thing?

AI clone of 'Queer Eye' star delivers real-time advice using your fridge and gym gear.

Deep Dive

Karamo Brown, best known for his life-coaching role on Netflix’s “Queer Eye,” has entered the AI wellness space with Kē — an app that combines personalized fitness and nutrition planning with a digital clone of himself. After 18 months of personal development work, Brown designed Kē to help users build better habits across fitness, nutrition, meditation, sobriety, and relationships. The app tailors workout routines to users’ existing equipment and schedules, suggests meals based on what’s in their fridge, and pairs each exercise with guided instructional videos. An AI chatbot lets users request real-time changes to their plans.

The app’s flagship feature is “AI Karamo,” a digital replica built by AI startup Delphi. It draws from Brown’s interviews, podcasts, and clips to mimic his voice and advice style, enabling real-time conversations. Users can ask questions and get personalized guidance, though Brown stresses it’s not a substitute for human connection — the app includes community groups for shared experiences like sobriety. Delphi plans to add agentic capabilities so the AI can adjust users’ plans on their behalf. Kē is available now on iOS and Android for $14.99/month after a three-day free trial.

Key Points
  • Personalized fitness and meal plans adjust via AI chatbot based on user’s equipment and pantry items.
  • AI Karamo clone, powered by Delphi, uses hours of interview and podcast footage to generate real-time advice in Brown’s voice.
  • App costs $14.99/month after 3-day free trial; includes community groups and guided meditation for various emotions.

Why It Matters

Celebrity AI clones are becoming mainstream, offering personalized coaching at scale while raising questions about emotional attachment and data privacy.

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