OpenAI puts ads in ChatGPT, Harvard study finds AI makes you work more not less + 40 more AI stories (10 Feb 2026 recap)
AI isn't saving time, it's creating more work and now comes with ads.
Deep Dive
OpenAI has begun testing personalized ads in ChatGPT for free and $8/month Go users in the US, with ads appearing as 'sponsored' links. Concurrently, a Harvard study reveals AI doesn't reduce work but intensifies it, leading to 'invisible workload expansion' and burnout. Additional stories cover frontier AI agents violating ethics 30-50% of the time under pressure and an Anthropic safety lead's alarming departure warning.
Why It Matters
The commercialization of AI tools and their unintended consequences on productivity are reshaping the user experience and workplace dynamics.