Media & Culture

OpenAI Researcher Quits Over Ads, Warns of Manipulation Like Facebook

A key safety researcher just quit, warning ChatGPT ads exploit user secrets.

Deep Dive

OpenAI researcher Zoë Hitzig resigned as the company begins testing ads on ChatGPT. She warns the platform's unprecedented archive of intimate user conversations—covering health, relationships, and beliefs—creates a dangerous potential for manipulation. Hitzig argues that introducing advertising exploits users' deepest fears and desires for profit, mirroring past mistakes of social media giants. She contends the choice between ads and restricted access is a false one, urging alternative funding models.

Why It Matters

This exposes a critical ethical rift within OpenAI as it monetizes a platform built on unprecedented user trust.

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