Midjourney buys astrology app Co-Star, eyes standalone app push

Midjourney, best known for its LLM-powered image and video generators accessed primarily through Discord, has acquired Co-Star, a social astrology app with 4.3 million monthly active users. Co-Star uses a blend of AI and human astrologers to craft personalized horoscopes, birth charts, and compatibility assessments. The deal terms were not disclosed, but the entire Co-Star team — roughly 24 employees — has joined Midjourney. Co-Star’s existing consumer app experience could prove invaluable for Midjourney, which has long been criticized for lacking a standalone app of its own.

This acquisition aligns with Midjourney’s broader, somewhat eclectic expansion strategy. The AI lab has been exploring a medical arm and even a spa, suggesting a desire to diversify beyond generative media. By bringing in a team that has successfully built and scaled a consumer app with millions of users, Midjourney gains both talent and a ready-made user base. The move signals that the company may be preparing to launch its own dedicated app, potentially integrating Co-Star’s social features or astrological data into future products. For now, it’s a surprising but calculated bet on consumer engagement and app-building expertise.