Media & Culture

Higgsfield accused of cutting yearly subscribers after Black Friday deal

A viral AI startup faces a user revolt over alleged subscription bait-and-switch tactics.

Deep Dive

Higgsfield, an AI video generation startup, faces massive backlash and accusations of a 'rug pull.' Users report the company stopped providing service to customers who paid for yearly subscriptions shortly after launching a Black Friday deal. This follows previous controversy where the platform was accused of allowing users to generate minor NSFW content. The situation has sparked a user revolt on social media, with many demanding refunds and calling the move unethical.

Why It Matters

This scandal highlights major trust and ethical issues for consumers in the fast-growing but unregulated AI startup space.

📬 Get the top 10 AI stories daily