Instagram and X have an impossible deepfake detection deadline
Social platforms face an impossible deadline that could change the internet forever.
Deep Dive
India has mandated that all social media platforms must label AI-generated content by February 20th, giving companies like Instagram and X just days to comply. The rules require "permanent metadata" on all synthetic media and prominent labels. With 500 million social media users in India, this global test spotlights the failure of current systems like C2PA, which major platforms already use but can't catch content from open-source models.
Why It Matters
This impossible deadline will force a global reckoning on whether deepfake detection is even possible at scale.