Google DeepMind invests $75M in A24 for AI filmmaking tools

Google DeepMind is betting big on Hollywood’s AI future, pouring $75 million into a partnership with A24, the acclaimed indie studio behind *Everything Everywhere All At Once* and *Marty Supreme*. Announced Monday, the deal is described as a “first-of-its-kind” collaboration to create AI tools for filmmakers, with DeepMind seeking “feedback and guidance from leading artists.” DeepMind CEO Demis Hassabis stated that working directly with filmmakers ensures the tools support authentic storytelling. A24 has recently worked with stars like Timothée Chalamet and Anne Hathaway, and the partnership signals growing acceptance of AI in creative industries despite ongoing controversy.

This investment places Google DeepMind alongside other tech giants and studios exploring AI in production. Netflix acquired Ben Affleck’s AI startup InterPositive earlier this year, while Amazon’s MGM Studios launched an AI unit in 2024. The A24 partnership, however, emphasizes artist input from the start, aiming to differentiate itself by prioritizing creative feedback over pure automation. As Hollywood debates AI’s role, this deal could set a precedent for how major tech companies and studios collaborate on generative tools for filmmaking.