Media & Culture

ChatGPT's free and cheapest plans will now include advertisements

⚡Your AI chatbot conversations are about to get sponsored links unless you pay up.

Deep Dive

OpenAI is testing ads on ChatGPT for users of the free and $8/month Go plans. These labeled 'sponsored' links appear below answers but do not influence the AI's responses. To avoid ads entirely, users must subscribe to the $20/month Plus plan or higher. Free-tier users can opt out of ads in exchange for fewer daily messages. The move follows a public jab from rival Anthropic about ads in AI chats.

Why It Matters

This shift introduces a common web revenue model into mainstream AI, potentially setting a precedent for how free AI services are funded.

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