Autodesk is suing Google over the name of its Flow AI videomaker
A major trademark clash erupts between two tech giants over AI branding.
Deep Dive
Autodesk has filed a lawsuit against Google, alleging trademark infringement over the name 'Flow' for its AI video generator. The 3D design software company claims Google's May 2025 launch of 'Flow' will confuse customers with its own AI filmmaking tools, first introduced in 2022. Autodesk alleges Google misrepresented its branding plans and filed a trademark in Tonga before applying in the US. The company seeks to block Google from using the name and demands unspecified damages.
Why It Matters
This legal battle could set a precedent for how AI product names are trademarked in a crowded market.