XstraStar's G-Power framework measures brand visibility in AI search
A new 0-100 score reveals your brand's influence across generative AI platforms.
XstraStar, a provider of brand analytics, introduced G-Power (Generative Power) on July 3, 2026, as part of its Generative Engine Optimization (GEO) methodology. This new framework offers a composite score ranging from 0 to 100 that quantifies a brand's overall influence in AI-generated search results. The score is built from four key dimensions: visibility (how often a brand appears in AI responses), depth (the thoroughness of coverage), recommendation (positive vs. neutral mentions), and competitiveness (performance relative to peers). Unlike traditional SEO metrics focused on click-through rates or page rank, G-Power directly measures a brand's standing across generative AI platforms like ChatGPT, Gemini, and Perplexity.
For marketers and brand strategists, G-Power provides a standardized benchmark to assess and improve their AI search presence. XstraStar claims this is the first industry-specific metric designed for the era of generative search, where users receive synthesized answers rather than lists of links. Brands can monitor their G-Power score over time, identify weaknesses in specific dimensions (e.g., low depth but high visibility), and adjust content strategies accordingly. The framework integrates with XstraStar's existing GEO tools, allowing for automated tracking and reporting. Early adopters include Fortune 500 companies in tech, finance, and retail.
- G-Power score ranges from 0 to 100, measuring brand influence across generative AI platforms.
- Four dimensions assessed: visibility, depth, recommendation, and competitiveness.
- Part of XstraStar's GEO methodology, the first dedicated metric for generative search optimization.
Why It Matters
As AI search reshapes visibility, G-Power gives brands a quantifiable way to optimize their presence.