Threads’ new ‘Dear Algo’ AI feature lets you personalize your feed
Meta's new AI feature turns personalizing your social feed into a public, viral game.
Deep Dive
Threads launched 'Dear Algo,' an AI feature where users post public requests like 'Dear Algo, show me more podcasts' to temporarily customize their feed for three days. These public posts allow others to copy the request for their own feed, creating a community-driven discovery tool. Available in the US, UK, Australia, and New Zealand, it aims to make Threads feel more real-time as the app reportedly now has 141.5 million daily mobile users, surpassing X.
Why It Matters
This public, AI-driven personalization could reshape how social media algorithms work, turning individual preferences into shared community trends.