Taboola's DeeperDive AI Answer Engine Gains Traction with More Publishers, Over 25 Million Questions Asked

Taboola's AI answer engine, DeeperDive, is gaining significant traction among major publishers, including HuffPost UK, Reach, and USA Today Co. Launched on USA Today's homepage in September 2025, the tool has already answered over 25 million questions, with an average of 1 million queries per week. This rapid adoption underscores the growing demand for AI-powered search and chatbot experiences that go beyond simple Q&A to surface relevant archival content. By integrating DeeperDive, publishers can offer users instant, AI-generated answers while keeping them on-site and engaged with their own library of articles.

Publishers are using DeeperDive to enhance user engagement by providing contextual answers that link directly to stories from their archives. This not only improves the reader experience but also drives page views and ad revenue by keeping users within the publisher's ecosystem. The tool's success suggests that AI answer engines, when properly integrated with existing content, can become a powerful retention and monetization tool for digital media companies. As more publishers adopt DeeperDive, Taboola is positioning itself as a key player in the AI-powered content discovery space.