Snap launches $2,195 Specs AR glasses as standalone computer

Snap has officially launched Specs, its first fully standalone augmented reality glasses, priced at $2,195 and shipping this fall in the US, UK, and France. The glasses boast a 51-degree field of view and a dual-chip architecture that splits compute between two processors to balance performance and power efficiency — a design choice CEO Evan Spiegel calls 'respectful of both physics and developers.' Unlike prior Snap AR hardware aimed solely at developers, Specs target early-adopter consumers, with Spiegel positioning them as 'the next computer' beyond smartphones.

The announcement opens preorders today and sets Snap in direct competition with Meta's Ray-Ban Stories and Apple's Vision Pro, though at a significantly higher price point than Meta's glasses. Industry analysts note the high price may limit mass adoption, but the standalone nature — no phone tethering required — sets Specs apart. Early reactions on X highlight the device's usability trade-offs: the dual-chip system makes it genuinely usable for AR tasks, but the $2,195 price tag raises eyebrows for a product category still finding its consumer footing.