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Apple's new Siri app with Gemini AI takes on ChatGPT at WWDC

Siri gets a standalone app, Google-powered AI, and a Dynamic Island makeover...

Deep Dive

Ahead of WWDC in June, Bloomberg published leaked renders of Apple’s planned AI upgrade for iPhone, including a brand-new Siri app designed to compete with ChatGPT, Claude, and Gemini. The images show Siri responses emerging from the Dynamic Island (the black pill-shaped area at the top of the screen). Users will still trigger Siri via a button, but quick voice queries and search results will now appear there. A new mode capitalizes on muscle memory for swiping down to Spotlight Search: that gesture will now call an AI-powered Siri running a rebuilt model using Google’s Gemini technology under the hood.

Beyond search, the new standalone Siri app surfaces chat history, lets users upload documents and photos, and supports text queries. Apple is simultaneously building its own local on-device AI models to preserve privacy, while relying on external partners like Google to deliver advanced intelligence today. Apple’s advantage is scale: with 2.5 billion active devices (versus ChatGPT’s 900 million weekly active users), the company is poised to introduce AI to a massive audience that hasn’t yet adopted dedicated AI tools.

Key Points
  • New Siri app will be a standalone competitor to ChatGPT, Claude, and Gemini, supporting text, document, and photo uploads.
  • Voice and search AI responses emerge from iPhone’s Dynamic Island, with Spotlight Search now powered by Gemini AI.
  • Apple is building local on-device AI models for privacy but partnering with Google for advanced capabilities now, similar to its search deal.

Why It Matters

Apple’s 2.5B-device install base makes its AI push the biggest potential catalyst for mainstream AI adoption.