Pogo launches AI research platform with purchase-verified buyers, raises $32M

Pogo has introduced a novel AI research platform that connects brands directly with purchase-verified consumers. Unlike traditional survey panels that rely on self-reported data, Pogo verifies purchases through its app's receipt scanning and loyalty integrations. Brands can then use conversational AI to ask questions, run studies, and get real-time feedback from thousands of targeted, verified buyers within hours. This eliminates delays and reduces the risk of fraudulent or unrepresentative responses.

The company also announced it has raised $32 million in funding to date, signaling strong investor confidence in AI-driven market research. Pogo's consumer app now boasts 3 million opted-in U.S. users, giving it visibility into a meaningful share of American shopping behavior. Early adopters include consumer goods giants testing new product concepts and ad effectiveness. The platform positions Pogo to disrupt traditional market research agencies by offering faster, more accurate, and scalable insights directly from actual buyers.