OpenAI and Getty Images partner to bring licensed visuals to ChatGPT answers

OpenAI has signed a multi-year partnership with Getty Images to bring licensed visual content into ChatGPT and its search service. The deal grants OpenAI access to Getty's extensive library of stock photos and illustrations, which will be incorporated into AI-generated answers and search results. Getty CEO Craig Peters emphasized that high-quality licensed visual content makes AI-based search more useful and reliable. The partnership marks a significant shift for Getty, which previously took a hard line against AI companies. In 2022, the company banned AI-generated images from its library and later sued Stability AI for copyright infringement. However, after that lawsuit was dismissed in late 2024, Getty pivoted. It launched its own generative AI tool using its library and Nvidia's Edify model, and began partnering with external AI firms, including Perplexity AI in October 2025.

The OpenAI deal notably follows a similar agreement with Perplexity, where Getty images were used for display but not for AI training. A remaining issue in the OpenAI partnership is whether Getty's images will be used to train OpenAI's models. Getty did not disclose specific terms regarding training use, leaving the scope ambiguous. This uncertainty is critical for copyright holders and AI developers alike. OpenAI benefits from enhanced credibility and richer visuals in its responses, while Getty expands its distribution channels through AI platforms. However, without clarity on training rights, the deal may set a precedent for how licensed content is integrated into AI services. As AI search evolves, partnerships like this will test the balance between copyright protection and the demand for high-quality, verified visual data.