Meta Rolls Out AI Business Assistant to All Advertisers and Agencies Globally

Meta has announced the global rollout of its AI business assistant to advertisers and agencies of all sizes, expanding beyond the initial US small business beta launched last October. According to the company, businesses using the assistant resolve common account issues at a 20% higher rate and see a 12% decrease in ad cost per result after applying its opportunity score recommendations. The tool offers real-time, AI-powered guidance tailored to each account's business data, including the ability to quickly restore disabled accounts, update spend limits, and troubleshoot payment or delivery errors. It is accessible within Ads Manager, Meta Business Suite, and Business Support Home.

This expansion comes as Meta continues to invest heavily in AI infrastructure, including AI chips, top talent, data centers, and strategic acquisitions like the AI agent platform Moltbook. CEO Mark Zuckerberg noted on the Q4 investor call that AI agents are valuable because of the unique context they can see, including user history, interests, and relationships. However, the launch follows controversy around Meta's earlier chatbot deployments, which were flagged for inappropriate interactions with minors and generating harmful content. Meta has since restricted teen access to AI characters pending updates. The company promises expanded campaign planning and creation capabilities for the business assistant throughout 2026.