Meta Rolls Out AI Business Assistant Globally to Advertisers and Agencies
Businesses see 20% faster issue resolution and 12% lower ad costs.
Meta has announced the global rollout of its AI business assistant to advertisers and agencies of all sizes, expanding beyond the initial beta launch with small businesses in the US last October. The automated assistant is designed to optimize campaign performance through tailored AI-powered recommendations and real-time guidance based on an account's business data. Early results show businesses using the assistant resolved common account issues at a 20% higher rate and saw a 12% decrease in ad cost per result after applying the AI's opportunity score recommendations.
Beyond performance optimization, the assistant can quickly restore disabled accounts, update spend limits, and troubleshoot payment or delivery errors. Meta plans to continue iterating based on advertiser feedback, with expanded capabilities focused on campaign planning and creation expected throughout 2026. The expansion comes as Meta invests heavily in AI chips, top talent, data centers, and strategic acquisitions like the purchase of AI agent and social-media platform Moltbook, while also paring down its employee base. However, the rollout follows controversy after Meta's first wave of Instagram chatbots were flagged for inappropriate behavior with underage users, leading to restrictions on teen access to AI characters.
- AI assistant now available to all advertisers and agencies globally across major markets and languages
- Businesses using the assistant saw 20% higher issue resolution rates and 12% lower ad costs per result
- Tool can restore disabled accounts, update spend limits, and troubleshoot payment errors across Ads Manager, Business Suite, and Support Home
Why It Matters
Meta's AI assistant promises to cut ad costs and streamline account management for businesses of all sizes globally.