Michaels' 'Ask Mike' AI Assistant Doubles Online Conversion Rate with Google Gemini
Google Gemini-powered bot handles 75k conversations and boosts sales by 2x
Deep Dive
Arts and crafts retailer Michaels announced that its Google Gemini-powered AI shopping assistant, 'Ask Mike,' has achieved a conversion rate more than double that of traditional search. Since its quiet launch in May, the assistant has handled 75,000 customer conversations.
Key Points
- Powered by Google Gemini, 'Ask Mike' handles natural language queries for craft projects
- Achieved conversion rate more than double that of traditional search methods
- 75,000 customer conversations since its quiet launch in May 2024
Why It Matters
Retailers can boost sales and customer satisfaction using AI assistants for personalized, conversational shopping.