Brands use AI to create and star in Super Bowl commercials
From dancing robots to founder feuds, AI stole the show in this year's big game ads.
Deep Dive
Major brands used the 2026 Super Bowl to showcase AI, both as a creative tool and a product. Svedka Vodka aired a 30-second spot primarily generated by AI, taking four months to train the system. Anthropic's ad mocked OpenAI's plans for ads in ChatGPT, sparking a public feud between the companies. Meta also promoted its AI-powered smart glasses, highlighting the technology's move into mainstream advertising and entertainment.
Why It Matters
This signals AI's arrival as a mainstream creative force and a central topic of public debate.