ChatGPT rolls out ads
OpenAI begins ad tests, sparking a public feud with rival Anthropic.
Deep Dive
OpenAI is testing ads for users on its free and low-cost $8/month Go plan in the U.S., while paid subscribers will remain ad-free. The company insists ads do not influence ChatGPT's answers and that user conversations are kept private from advertisers. The move was mocked in Super Bowl ads by rival Anthropic, leading OpenAI's CEO to call the company 'authoritarian' and the ads 'dishonest'.
Why It Matters
This shift could make advanced AI more accessible but risks degrading the user experience many have come to trust.