Startups & Funding

ChatGPT finally offers $100/month Pro plan

New mid-tier plan offers 5x more coding capacity than Plus, directly challenging Anthropic's Claude.

Deep Dive

OpenAI has launched a new $100/month ChatGPT Pro subscription tier, strategically positioned between its existing $20 Plus and $200 Pro plans. This mid-tier offering provides developers with 5x more capacity for the Codex coding assistant compared to the Plus plan, specifically designed for daily coding use where rate limits become critical. The company explicitly positions this as a competitive move against Anthropic's long-standing $100/month Claude plan, stating Codex delivers "more coding capacity per dollar" across paid tiers.

The new Pro tier addresses a significant gap in OpenAI's pricing structure, which previously jumped from $20 to $200. While the $200 plan remains available (offering 20x higher limits than Plus), the $100 option provides a practical middle ground for power users. OpenAI confirmed that over 3 million people globally use Codex weekly—a figure that has grown 5x in three months with 70% month-over-month growth. Both Pro plans share core features, with the primary differentiation being usage limits. Notably, OpenAI is offering even higher Codex limits on the $100 plan through May 31st as an introductory promotion.

Key Points
  • New $100/month ChatGPT Pro plan offers 5x more Codex capacity than the $20 Plus tier
  • Directly competes with Anthropic's $100 Claude plan, with OpenAI claiming better value for coding
  • Codex weekly users grew 5x to over 3 million in past three months with 70% MoM growth

Why It Matters

Provides developers a cost-effective mid-tier option for serious coding work, intensifying competition in the premium AI assistant market.