ByteDance denies 'TikTok car', will supply AI tech to Seres instead
ByteDance shuts down rumors of a TikTok-branded car, will focus on AI software for vehicles.
ByteDance, the parent company of TikTok, has officially denied rumors that it plans to launch a car with Seres Group, the automaker behind the AITO brand. In a statement, ByteDance made four key clarifications: it has no plans for a car launch or brand launch, 'Saidou' is not a car brand launched by ByteDance or its Doubao AI, ByteDance does not hold shares in Saidou, and its Doubao and Volcano Engine divisions focus solely on smart cockpit and AI technology for the automotive industry. The denial comes after speculation intensified following the restructuring of Chongqing Landian Technology, a Seres subsidiary, into a new entity called Saidou Technology.
The restructuring involved a 6.67 billion yuan ($952.9 million) capital injection from investors including Wending Investment and CATL's strategic investment arm. Saidou is preparing to launch a new car brand on June 9, with hints at 'exploring the infinite possibilities of AI-defined vehicles.' However, ByteDance's statement confirms it will not be a co-branded 'TikTok car.' Instead, the company's role will be limited to providing AI and smart cockpit capabilities through Volcano Engine and Doubao. This aligns with ByteDance's past distancing from automotive manufacturing and autonomous driving, focusing instead on interactive cabin technologies. Seres previously gained prominence through its partnership with Huawei, and now with ByteDance's AI software, Saidou aims to differentiate itself in the competitive Chinese EV market.
- ByteDance issued a statement denying any car launch or brand launch with Seres Group, and confirmed it holds no stake in Saidou Technology.
- Seres subsidiary Landian is being restructured into Saidou Technology, which received a 6.67B yuan investment from CATL and others, and will launch a new car brand on June 9.
- ByteDance will only supply AI and smart cockpit tech via Volcano Engine and Doubao, not manufacture cars or autonomous driving systems.
Why It Matters
Clarifies that ByteDance remains an AI software supplier, not a car maker, shaping future automotive AI partnerships.