Amazon Prime Day 2026 moves to June: new dates, early deals prep
Amazon confirms Prime Day shifting from July to June for first time
Deep Dive
Amazon confirmed on April 30 that Prime Day will move from July to June this year, following early reports. Deal submissions opened March 24, with final submissions due May 26. The article anticipates the event around the end of June, possibly June 22 or after. Last year's Prime Day was expanded to four days. ZDNET's team scouts the event to find the best savings for readers and will keep readers posted on updates.
Key Points
- Amazon confirmed Prime Day 2026 moves from July to June on April 30
- Early deal submissions started March 24; final seller submissions due May 26
- Event expected around June 22, following last year's four-day expansion
Why It Matters
Earlier Prime Day shifts consumer shopping patterns and forces rival retailers to adjust their summer sales calendars.