AMD's New AI Assistant Helps Engineers Build Chips Faster
This could mean your next gadget gets to market sooner and cheaper.
AMD just introduced Ross, an AI assistant that helps engineers who build embedded systems—the tiny computers inside everything from smart thermostats to car brakes. Ross lets engineers use plain English to ask for help with designing, optimizing, and fixing these systems, instead of typing complex commands. It connects to AMD's development tools and can automate boring, repetitive tasks. The idea is to free up engineers to focus on harder problems, which could mean products get made faster and cheaper.
For you, this matters because embedded systems are in almost every electronic device you use. If engineers can work faster, new gadgets might come out sooner and cost less. Also, as AI takes over routine coding and debugging, the job of an engineer may shift toward supervising AI and handling more creative work. AMD says Ross is available now with no extra license, but you still need licenses for the AMD tools it works with, and you need access to a language model like those from OpenAI or Anthropic.
Ross supports popular AI coding assistants like Codex CLI, Claude Code, and GitHub Copilot CLI. It can run in the cloud or locally for companies that need extra security, like defense contractors. AMD plans monthly updates to add more tools and features. The company says this is part of a bigger trend: chip makers are racing to add AI helpers to their software, hoping to win over developers and speed up innovation.
- AMD Ross is a free AI assistant for engineers who design embedded systems—the brains inside everyday electronics.
- It uses natural language to automate repetitive tasks, potentially speeding up product development.
- You still need AMD tool licenses and an AI model, and it works with popular AI coding assistants.
Why It Matters
Faster chip design could mean cheaper, smarter gadgets sooner—and change how engineers work.