Media & Culture

Zillow Has Gone Wild—for AI

The housing giant is using Gaussian Splatting and AI staging to fight a 30% valuation drop.

Deep Dive

Despite a dismal housing market with only 4.1 million homes sold last year, Zillow is aggressively investing billions in AI. CEO Jeremy Wacksman sees AI as an 'ingredient,' not a threat, integrating it across the business. Key features include 'SkyTour' using Gaussian Splatting for 3D renderings and 'Virtual Staging' to furnish empty homes. The goal is to make complex searches like 'homes near my kid's new school with a fenced yard under $3,000' possible.

Why It Matters

This massive AI pivot could redefine how we search for and visualize homes, setting a new standard for the entire real estate industry.