YouTube's AI creates custom video feeds from text prompts
Describe what you want to watch; AI builds a personalized feed pinned to your homepage.
YouTube has announced a new AI-powered feature that lets users create a personalized video feed simply by describing what they want to watch. Rolling out to US users on the mobile app and desktop, the tool appears as a "Your custom feed" tab at the top of the YouTube homepage. Enter a prompt like "help me unwind with guided meditations under 10 minutes" or "deep-dive tech podcasts about AI," and the AI curates a feed tailored to that request. The feed can be pinned for easy access and edited at any time to generate a completely new space. YouTube says prompts can be tweaked via a text box at the top of the custom feed. The feature requires search and watch history to be enabled, and users can report issues if the AI misinterprets a request. This mirrors similar AI personalization efforts from Spotify (prompted playlists) and Instagram (topic-based Reels control), marking a shift toward conversational discovery rather than algorithmic guessing.
- Users type a description of desired videos; AI builds a custom feed pinned to the YouTube homepage.
- Feature currently available in the US, on mobile and desktop, with English language support.
- Requires search and watch history enabled; users can edit prompts or report errors.
Why It Matters
Gives viewers direct control over content discovery, moving from algorithmic suggestion to intentional, prompt-driven curation.