WhatsApp's Incognito Chat lets you chat with Meta AI privately using Trusted Execution Environment
Meta cannot see your questions or answers; conversations disappear after session.
Deep Dive
WhatsApp launches Incognito Chat for private AI conversations. The feature uses the platform's Private Processing scheme with Trusted Execution Environments, ensuring Meta cannot access your queries or AI responses. Chats are ephemeral and disappear after the session. Currently text-only, with image and voice support planned. With more than 3 billion users, Incognito Chat may offer many people their first opportunity to interact with an AI chatbot.
Key Points
- Incognito Chat processes all AI inference in a Trusted Execution Environment, preventing Meta from accessing user questions and answers.
- Conversations are ephemeral by default, disappearing when the session ends; no logs remain on servers unlike other products.
- Feature is text-only initially; image processing and voice recognition are in development; also coming to Meta AI app.
Why It Matters
With 3 billion WhatsApp users, Incognito Chat makes private AI interaction mainstream, setting a new standard for data protection.