Media & Culture

What Is That Mysterious Metallic Device US Chief Design Officer Joe Gebbia Is Using?

Airbnb cofounder Joe Gebbia's viral coffee shop video fuels speculation about OpenAI's secret AI hardware project.

Deep Dive

A viral social media video showing US Chief Design Officer and Airbnb cofounder Joe Gebbia using a mysterious metallic device at a San Francisco coffee shop has ignited fresh speculation about OpenAI's secret hardware ambitions. The 500,000-view clip depicts Gebbia wearing metallic earbuds with a matching clamshell disc on the table, immediately drawing comparisons to a fake OpenAI ad from February that featured similar hardware. While OpenAI swiftly denounced that earlier video as "fake news," the Gebbia sighting—given his high-profile government role and the device's uncanny resemblance—has fueled theories this could be a soft-launch teaser for the AI giant's long-rumored consumer device line developed with famed Apple designer Jony Ive.

Technical analysis and expert opinions add layers to the mystery. Audio specialists suggest the earbuds share design cues with products like the Huawei FreeClip 2 or Sony LinkBuds Clip, though the accompanying case doesn't match any known commercial offering. Hive AI detection software indicates the video is likely authentic, not a deepfake. The timing is provocative, as OpenAI and Ive's partnership, announced last year, aims to ship consumer AI hardware by early 2027. Whether this is a covert OpenAI preview, a prototype from another AI hardware startup, or simply a case of mistaken identity remains unresolved, but it underscores the intense market anticipation for the next breakthrough in AI-powered wearable technology.

Key Points
  • Viral video with 500k+ views shows US Design Chief Joe Gebbia using unidentified metallic earbuds and a clamshell disc, sparking OpenAI hardware rumors.
  • Device design bears resemblance to a fake OpenAI ad from February, which the company denied, and to commercial earbuds like the Huawei FreeClip 2.
  • Sighting fuels anticipation for OpenAI's official consumer hardware, developed with Jony Ive and slated for a potential 2027 release.

Why It Matters

A potential leak of OpenAI's first consumer hardware could redefine the AI wearable market and signal a major new product category.