Watch out, Whoop: I'd switch to Google's new Fitbit tracker if these features are true

Google is poised to disrupt the premium fitness tracker market with the rumored Fitbit Air, a screenless health band teased by NBA star Steph Curry on Instagram. The device, expected to be priced under $200, directly targets Whoop's $199-$359 annual subscription model. By removing the screen, Google aims to slash costs and extend battery life significantly—potentially achieving 10-14 days per charge, compared to typical smartwatches' 1-2 days. This move could breathe new life into Fitbit's stagnant product line, which hasn't seen major updates in years.

Fitbit Air is expected to prioritize accurate heart rate monitoring and recovery-driven insights for athletes, similar to Whoop's strain and sleep scoring. Google may offer a free trial of Fitbit Premium to sweeten the deal. Durability is a key concern, as past Fitbit Inspire models suffered screen failures after a year. With Curry as a performance advisor, Google signals a serious push into the $200+ wearables segment, potentially forcing Whoop to lower prices or add new features to compete.