Enterprise & Industry

Update your Echo speakers ASAP for Alexa's most functional upgrade in decades - here's how

Amazon's Alexa can now chat like a human, remembering your preferences and past conversations.

Deep Dive

Amazon has launched a major AI upgrade for Alexa, called Alexa+, to all US users. This new version uses generative AI to have more natural, flowing conversations instead of giving simple, pre-programmed responses. It can remember user preferences and the context of a discussion, eliminating the need to repeat the wake word. The feature is included with an Amazon Prime subscription and works on supported Echo devices through voice or the app.

Why It Matters

This upgrade makes smart assistants significantly more useful and intuitive for everyday tasks and information.