Uber Elite launches in Hong Kong with Kwoon Chung Bus

Ride-hailing giant Uber has partnered with Hong Kong transport operator Kwoon Chung Bus to launch Uber Elite, marking the company's first premium service outside the United States. The service targets business and leisure travelers in Hong Kong, offering pre-booked rides in Mercedes-Benz vehicles capable of seating up to six passengers, along with uniformed chauffeurs and airport meet-and-greet services.

The collaboration responds to increasing demand for personalized, high-quality travel experiences in Hong Kong, a city that sees millions of monthly visitors. Kwoon Chung Bus's Executive Director Timothy Wong highlighted the company's strategic shift toward business-to-customer services, noting that the initiative involves 15 to 30 full-time drivers from its limousine department. These drivers undergo six hours of training and an assessment before serving premium service patrons. Local lawmakers have emphasized that the launch is unrelated to Uber's push for expanded licensing under Hong Kong's regulatory framework.