Enterprise & Industry

Tibetan herder goes from internet darling to tourism ambassador, now romantic film actor

From a 7-second viral clip to starring in a romance film...

Deep Dive

Tibetan herder Tenzing Tsondu, known as Ding Zhen, went viral in 2020 for a seven-second clip showcasing his pure smile. Now, five years later, he stars in the film "Sumpa Kingdom" and serves as tourism ambassador for Litang county. His fame brought a tourism boom to his hometown, but he remains grounded, aiming for wider success.

Key Points
  • Ding Zhen gained 2 million social media followers in one day after a 7-second viral clip in November 2020.
  • He now stars in the romance film 'Sumpa Kingdom' and serves as tourism ambassador for Litang county.
  • His fame brought a tourism boom to his hometown in Sichuan province, China.

Why It Matters

Demonstrates how viral internet fame can translate into real-world economic and cultural impact for remote regions.