The Rise of AI Search: Implications for Information Markets and Human Judgement at Scale
A massive new study reveals how AI is secretly reshaping global information access.
Deep Dive
A new study analyzing 2.8 million search results found AI search exposure exploded globally from 2024 to 2025. Google's AI Overviews expanded from 7 to 229 countries, with notable exclusions like France and China. Critically, AI answered 66% of Covid-related queries in 2025, a 5600% increase from just 1% in 2024. The research also found AI surfaces fewer diverse sources and more low-credibility information compared to traditional search.
Why It Matters
This shows tech companies are making hidden policy decisions that directly control the information billions of people see.