Study of 301 VR users reveals key to designing addictive social platforms
New research uncovers the secret sauce for building VR worlds people can't leave.
Deep Dive
A new study of 301 social VR users reveals how different types of 'presence' satisfy core psychological needs. Social presence strongly predicts feelings of autonomy, competence, and relatedness, while self-presence boosts competence and relatedness. Spatial presence had no significant effect. Crucially, the impact varies by demographics: women benefit more from social presence, men from self- and spatial presence, and younger users show stronger links between social presence and relatedness.
Why It Matters
This provides a blueprint for tech giants to engineer more engaging, 'sticky,' and psychologically compelling metaverse experiences that keep users hooked.