Devam Gupta's CRM consent architecture enables TCPA-compliant SMS in multi-tenant packages
New arXiv paper reveals a production-ready consent record design for enterprise SMS compliance.
Devam Gupta's new arXiv paper, "SMS Opt-In/Opt-Out Consent Record Architecture in Enterprise CRM Systems," tackles a critical gap: CRM platforms don't natively model consent state as a first-class record. This is especially problematic for multi-tenant managed packages distributed via enterprise app marketplaces, where the package cannot assume or modify the installing organization's schema. The paper presents a production architecture generalized from a messaging package deployed in healthcare, financial services, and sales operations.
The architecture includes a data model for consent records, keyword-based consent capture (e.g., opt-in/opt-out keywords), a hash-based uniqueness strategy for deduplication, and suppression enforcement at message send time. It also outlines the multi-tenant constraints that shaped decisions. The 8-page paper, companion to arXiv:2607.12943 and arXiv:2607.15529, offers practical compliance patterns for developers building SMS features into CRM ecosystems—ensuring TCPA compliance without invasive schema changes.
- Models opt-in/opt-out consent as first-class records in CRM, addressing TCPA requirements without native support
- Uses hash-based deduplication to prevent duplicate consent entries across multi-tenant installations
- Enforces suppression at send time, ensuring opt-outs are honored immediately in real-world messaging flows
Why It Matters
Offers a proven pattern for SMS compliance in multi-tenant CRMs, reducing legal risk for enterprise messaging deployments.