Singapore aims to woo US singles with ‘aunties, not algorithms’ matchmaking push
Ditch the dating apps. Singapore is betting on human matchmakers over AI algorithms.
Deep Dive
Singapore's tourism board launched the 'Aunties, Not Algorithms' campaign, inviting US-based singles to be matched by outspoken older women for a chance to win a four-night luxury trip. The initiative, fronted by celebrities including comedian Atsuko Okatsuka, offers round-trip flights, a top hotel stay, a Michelin-starred cooking class, and spending money. Applications are open until March 13, aiming to rebrand Singapore as a destination for authentic human connection.
Why It Matters
It's a high-profile marketing push positioning human intuition against AI-driven dating apps, testing if 'warmth' can be a tourism sell.