Singapore offers US singles 'auntie matchmakers' to win a free luxury trip
Ditch the dating apps. Singapore is betting on human matchmakers over AI algorithms.
Deep Dive
Singapore's tourism board launched the 'Aunties, Not Algorithms' campaign, inviting US-based singles to be matched by outspoken older women for a chance to win a four-night luxury trip. The initiative, fronted by celebrities including comedian Atsuko Okatsuka, offers round-trip flights, a top hotel stay, a Michelin-starred cooking class, and spending money. Applications are open until March 13, aiming to rebrand Singapore as a destination for authentic human connection.
Why It Matters
It's a high-profile marketing push positioning human intuition against AI-driven dating apps, testing if 'warmth' can be a tourism sell.