Apple's revamped Siri in iOS 27 will auto-delete chats for privacy

Apple is betting that privacy can be its winning edge in the AI race, announcing that the more chatbot-like Siri coming with iOS 27 will include auto-deleting chat histories. According to Bloomberg's Mark Gurman, users can choose to keep conversations for 30 days, one year, or forever—a stark contrast to major rivals like OpenAI and Google, which typically retain chats indefinitely or offer only temporary incognito modes. Apple is replacing many of its internal AI components with Google's Gemini technology, yet it is deliberately limiting memory and personalization features to prioritize user data control.

As anxiety around AI privacy grows, Apple hopes its stricter data policies will attract users willing to trade some convenience for security. Gurman notes that while leading chatbots rely heavily on history to improve responses, Apple will impose tighter limits on what information persists and how long it can be stored. This strategy positions Apple's perceived weaknesses as strengths, potentially setting a new industry standard for user data retention. However, analysts caution that the trade-off may frustrate users accustomed to seamless, context-aware interactions from other platforms.