Prioritizing Risk Factors in Media Entrepreneurship on Social Networks: Hybrid Fuzzy Z-Number Approaches for Strategic Budget Allocation and Risk Management in Advertising Construction Campaigns

Researchers have published a new AI planning model designed to optimize advertising budgets across complex social media channels. The model uses a hybrid 'Fuzzy Z-Number' approach combined with Failure Mode and Effects Analysis (FMEA) to identify and prioritize financial risks in media campaigns. It aims to move beyond simple metrics by integrating Z-SWARA and Z-WASPAS techniques to provide a strategic framework for allocating funds to maximize revenue and return on investment (ROI).