New AI Model Uses 'Fuzzy Z-Numbers' to Optimize Social Media Ad Budgets

Researchers have published a new AI planning model designed to optimize advertising budgets across complex social media channels. The model uses a hybrid 'Fuzzy Z-Number' approach combined with Failure Mode and Effects Analysis (FMEA) to identify and prioritize financial risks in media campaigns. It aims to move beyond simple metrics by integrating Z-SWARA and Z-WASPAS techniques to provide a strategic framework for allocating funds to maximize revenue and return on investment (ROI).