Amazon Prime Day 2026 runs June 23-26 with 4-day event and new sweepstakes

Amazon has officially set dates for Prime Day 2026, moving its flagship sale event from July to June for the first time. The sale runs from Tuesday, June 23, at 12:01 a.m. PST through Friday, June 26, at 11:59 p.m. PST — a full 96 hours of continuous deals. The event is once again four days long, matching the extended format introduced in 2025. Shoppers can expect discounts across 35 categories, including electronics, kitchen, home, and clothing, with Amazon promising "tons of chances to save." The retailer will also offer "Today's Big Deal" drops three times daily (12 a.m., 8 a.m., and 1 p.m. PST), featuring five or more exclusive products at up to 50% off from brands like LG, Ninja, and Stanley.

Early Prime Day offers are already live, including up to 60% off Alexa devices and up to 65% off Kindle, Echo, Ring, Fire TV, Blink, and eero. Prime members also get free same-day delivery on orders over $25 in most areas, plus an extra 10% off sale items at Whole Foods Market. New this year are limited-time sweepstakes: 100 customers can win free groceries for a year, and another 100 can win a $1,000 Amazon gift card by setting up deal alerts with Alexa. Additional perks include a two-day early screening of "Spider-Man: Brand New Day" in July at select theaters, and a $5 Little Caesars classic pizza (redeemable up to five times) from June 15-26. Prime Day 2026 will take place in 26 countries worldwide.