AWS's Field Advisor on Bedrock AgentCore orchestrates 20+ sales agents

AWS Sales faced agent proliferation: over 20 specialized agents for CRM, meeting scheduling, customer insights, product recommendations, and compliance. Sales reps had to manually choose which agent to use and context-switch between systems. To solve this, AWS built Field Advisor on Amazon Bedrock AgentCore, a central orchestration layer that routes natural language requests to the right agent or tool, maintains session and long-term memory, and coordinates approval workflows. AgentCore provides isolated execution environments for secure multi-tenancy, a unified gateway across AWS accounts, persistent context (short-term + semantic memory), OAuth identity propagation, and built-in observability and evaluation. This removed the need for custom infrastructure, letting the engineering team focus on domain intelligence.

Field Advisor embeds directly into CRM systems, Slack, and first-party apps. Key workflows include multi-agent orchestration (single interface, no cognitive load), embedded access (AI in daily tools), human-in-the-loop updates (CRM changes require approval), context/memory (remembers preferences across sessions), knowledge base retrieval (instant access to product docs, competitive intel, pricing), and proactive recommendations. The result: faster, more informed responses to global sales needs, with reps spending more time on customer conversations and less on system navigation.