Picsart now allows creators to ‘hire’ AI assistants through agent marketplace

Picsart, a Canva-like design platform with over 130 million users, has launched an AI Agent Marketplace, allowing creators to delegate specific content creation tasks to specialized AI assistants. The initial lineup includes four agents: Flair integrates with Shopify to analyze store data and suggest product photo improvements; Resize Pro uses generative AI to intelligently resize images for different platforms; Remix applies stylistic themes like 'cyberpunk' to entire photo libraries; and Swap changes backgrounds in bulk. CEO Hovhannes Avoyan positions this as a fundamental shift, moving creators from being "the operator of every workflow" to setting direction while AI builds and executes plans.

These agents are designed for practical, asynchronous use. Flair can operate in the background, with future updates planned for running A/B tests and identifying underperforming products. A key feature is integration with messaging apps like WhatsApp and Telegram, allowing creators to manage tasks on the go. To address safety concerns inherent to LLMs, Picsart includes 'autonomy levels' that let users require approval before an agent takes action, mitigating risks of hallucinations or unintended actions. While a free plan offers limited AI credits, full agent functionality requires a paid subscription starting at approximately $10/month, targeting the platform's core base of social media managers and Gen Z creators.