Media & Culture

OpenAI begins testing advertisements in its popular ChatGPT chatbot.

Your free AI chat is about to get ads, but OpenAI promises they'll be separate and private.

Deep Dive

OpenAI is reportedly starting a test today to show ads within ChatGPT. These clearly labeled promotions will appear in a dedicated area below the chat window for free users and cheaper subscribers. The company assures users that conversations remain private from advertisers and that ads will not influence ChatGPT's answers. OpenAI expects ads to eventually constitute less than half of its long-term revenue stream.

Why It Matters

This marks a major shift towards monetizing free AI services, potentially setting a precedent for the entire industry.

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