Models & Releases

OpenAI turns on marketing cookies by default for free ChatGPT users.

Privacy advocates question whether free ChatGPT users truly consented to tracking.

Deep Dive

OpenAI has reportedly enabled marketing cookies by default for free ChatGPT users, sparking fresh questions around privacy, consent, and how much control users really have over their data. Convenience vs. transparency—where’s the line?

Key Points
  • Marketing cookies enabled by default for free ChatGPT users, no explicit opt-in required.
  • Only free tier affected; paid subscribers keep existing privacy defaults.
  • Users must manually disable tracking via settings, raising transparency concerns.

Why It Matters

Default tracking undermines user trust and sets a troubling precedent for privacy in free AI services.