OpenAI takes on another "side quest," buys tech-focused talk show TBPN
The ChatGPT maker acquires a popular tech talk show, sparking debate about its focus on 'side quests'.
OpenAI has made an unexpected foray into media by acquiring the technology-focused talk show TBPN (Technology Business Programming Network) for a deal valued in the 'low hundreds of millions' of dollars. The show, co-hosted by 'technology brothers' Jordi Hays and John Coogan, has built a devoted Silicon Valley following since its 2024 launch, interviewing figures like Mark Zuckerberg and Sam Altman. OpenAI's Fidji Simo stated TBPN is where the real conversation about AI and builders happens daily. Despite the acquisition, TBPN will remain in Los Angeles and maintain editorial independence, though it will now report to OpenAI's head of global affairs, Chris Lehane, to assist with marketing.
The deal comes just weeks after Simo urged staff to focus on primary business lines like ChatGPT and avoid being distracted by 'side quests.' This contradiction has sparked internal debate, with one source close to OpenAI arguing the acquisition isn't a distraction because researchers won't be involved. TBPN was on track to generate around $30M in revenue this year, primarily from advertising, some of which comes from OpenAI competitors. Co-host Hays cited OpenAI's openness to feedback as a key reason for the sale, aiming to move from commentary to impacting how AI technology is distributed and understood globally.
- Acquired for 'low hundreds of millions' in a deal valuing the 11-person company.
- TBPN averages 70,000 viewers daily and was projected for ~$30M in annual ad revenue.
- Move follows internal memos warning against 'side quests,' creating strategic tension.
Why It Matters
Signals a major AI player's strategic push to shape the narrative and marketing around its technology through owned media.