OpenAI plans to include Sora AI video generator within ChatGPT to revive declining user base

OpenAI is strategically moving to integrate its advanced Sora text-to-video model directly into the core ChatGPT product. This integration, reported as a response to a notable 10% decline in ChatGPT's user base, aims to transform the chatbot from a primarily text-based tool into a comprehensive multimodal platform. By embedding Sora, users will no longer need to switch between separate tools; they can simply describe a scene in chat and receive a high-quality, 60-second AI-generated video in return. This seamless workflow is designed to significantly boost user engagement and session length.

The planned rollout represents a major expansion of ChatGPT's capabilities, directly competing with standalone video generation platforms. Sora, known for its ability to create realistic and coherent videos from complex prompts, will give ChatGPT a unique selling point in a crowded AI assistant market. For professionals, this means streamlined content creation for marketing, prototyping, and storytelling—all within a single, familiar interface. The integration underscores OpenAI's focus on retaining its user base by continuously adding high-value, cutting-edge features that lock users into its ecosystem.