Enterprise & Industry

ChatGPT Now Shows You Clothes on Your Own Body Before You Buy

⚡See how that dress or jacket looks on you without leaving your couch.

Deep Dive

OpenAI just launched a virtual try-on feature inside ChatGPT. When you're browsing clothes or accessories in ChatGPT's shopping results, you'll see a 'Try On' button. Tap it, upload a selfie, and ChatGPT will generate an image of you wearing that item. The feature works on both your phone and computer. It's powered by ChatGPT's latest image tool, which makes sharper and faster pictures. ChatGPT also saves your reference photos so you can try on different items later. You can manage or delete these photos in Settings under Personalization.

The second new feature is called Favorites. It lets you save products you like directly into your ChatGPT Library, and you can organize them into folders. This solves a common problem: finding something you want to buy, leaving the page, and then never finding it again. These tools build on ChatGPT's existing shopping abilities, like comparing products and giving recommendations. Now, ChatGPT is becoming more of a shopping destination, competing with Google and Pinterest, which already offer similar try-on tools.

For shoppers, this could make online clothes shopping more fun and help you decide faster. Seeing an item on your own face might make it easier to judge if a color or style suits you. But there's a big catch: the AI-generated image is just a preview. It cannot tell you if the clothes will actually fit, what the real measurements are, or how the fabric feels. You still need to check size charts, product descriptions, and return policies before buying. Also, before uploading a personal photo, review your privacy settings. OpenAI may use your content for training unless you turn off the 'Improve the model for everyone' option in Settings under Data Controls.

Overall, this update makes ChatGPT a more useful shopping companion, but it's not a replacement for checking the details. Use it as a starting point to narrow down choices, not as a guarantee of fit. Always verify the specifics that an AI image can't show.

Key Points
  • ChatGPT now lets you upload a selfie to see how clothes or accessories might look on you before buying.
  • You can save products to Favorites and organize them into folders, making it easier to find them later.
  • The AI preview can't confirm fit or sizing, and your photos may be used for training unless you change your privacy settings.

Why It Matters

This could save you time and money by helping you avoid bad online purchases, but check privacy settings first.

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